Aligning Your Messaging with Customer Needs
Brand messaging is the term used to describe any communication through which a customer relates to a brand. It plays a pivotal role in influencing consumer buying decisions by motivating, inspiring, informing, and incentivizing them. In today’s expanding airport landscape, […]
Unlocking the Full Potential of Passenger Data: A Guide for Airports
In today’s digital age, data has become an invaluable asset, with 60% of companies globally leveraging data and analytics to drive process and cost efficiency. For airports, effectively collecting and analyzing passenger data can unlock a treasure trove of insights, […]
Airport data management: Privacy, security and sharing
Airport data management is the process of collecting, storing, and analyzing data related to airport operations, passengers, and flights. We all know that managing your data privacy, security and sharing is important, so in this article, we’ll discuss each of […]
What is an intelligent airport?
As the world becomes more technologically advanced, the needs and expectations of passengers are increasing, so airports are having to evolve. An intelligent airport is one that uses advanced technology in their day-to-day operations. Once integrated, your team can use […]
Future-Proofing Your Airport: How AI Improves Efficiency and Passenger Experience
Right now everyone is talking about AI, but when it comes to airports, do you know how to put it to good use? While some airports have started using AI to assist with self-checkout and customer service, many are still […]
Airport Technology Management: What You Need to Know About Airport Management Systems
Airports are bustling hubs of activity, with countless moving parts that need to be managed efficiently to ensure a smooth operation. Some of the key components of modern airport management is the use of airport management systems (AMS) and Business […]
Revenue Management in a Data Driven World
Want to maximise revenue from your existing airport inventory? Revenue management is a variable pricing strategy commonly used in the airport industry. It requires you to anticipate demand and use it to optimise availability and pricing to achieve the best […]
