Dynamic Pricing: A New Revenue Stream for Parking Operations
Dynamic pricing is redefining how airports, cities, venues and operators monetise parking; transforming it from a static service into a responsive, data-driven revenue engine. At its core, dynamic pricing is real-time yield management: adjusting rates based on demand, occupancy, and timing, to […]
Airports get creative for Christmas
For airports, Christmas isn’t just the busiest travel season of the year – it’s one of the biggest opportunities to connect with passengers on an emotional level through festive campaigns. At a time when journeys are often hectic and stressful, airports can become more […]
How Smart Parking systems transform spaces into strategic assets
Parking is shifting from a basic convenience to a powerful, data-driven asset. Today’s smart parking systems integrate AI, IoT, ANPR, dynamic pricing, and mobile-first platforms to deliver real-time optimisation, seamless user journeys, and data-driven revenue strategies. And the need has […]
Creating a positive passenger experience at the airport
Passenger experience is no longer a soft measure of airport performance – it’s a decisive driver of revenue, loyalty, and operational efficiency. Every touchpoint, from booking a flight and reserving parking, to check-in, dwell time, boarding, and even post-travel engagement, […]
Why email is still the most powerful marketing tool for airports and venues
Forget ‘old school’ – email is still your airport or venue’s smartest marketing strategy. Over the past decade, marketing has been dominated by social media. But if your airport or venue is relying on social media marketing alone, you’re building […]
No more surprises: Why transparent pricing builds trust in airport parking
Let’s be honest, no one likes surprises in the form of extra charges. So why are so many businesses still sneaking them into the booking journey? Not only are hidden fees a major cause of frustration for consumers, they’re also […]
Smart Cities in Action: Building a unified urban ecosystem, one step at a time
From parking to retail to public services, here’s how integrated platforms unlock convenience, loyalty, and sustainable growth. Over the past three instalments of our Smart Cities series, we’ve covered the challenges cities face across parking and retail, the importance of […]
Why Data Privacy Is the Foundation of Every Smart City
Transparency and modularity aren’t just features—they’re the key to public confidence and adoption. Picture this: a city where your parking space is reserved before you arrive, and you’re guided straight to it via the quickest, most economical route. Your favourite […]
