4 Proven Destination Marketing Content Ideas for Your Airport to Attract Travelers
When it comes to creating content for destination marketing, your approach can be as diverse as the destinations themselves. Effective content relies on tuning into what your customers seek from the destinations you promote and aligning this with the goals […]
How to Boost Your Airport’s Travel Sales with Destination Marketing
That moment when a traveller is hit by the urge to explore new places is filled with possibilities. They have choices to explore and decisions to make — and it’s the perfect opportunity for airports to make their mark with […]
6 Destination Marketing Trends for Your Airport to Drive Passenger Traffic in 2024
Remember the excitement you last felt when you discovered a new travel destination, one that perfectly aligned with your interests and dreams? This thrill, this anticipation, is at the heart of destination marketing to inspire potential travellers and ignite their […]
Integrated Analytical Systems: A New Era of Data Analytics for Airports
Airports grapple with unique challenges in data analysis and customer understanding. From deciphering the journeys of diverse travellers — from business professionals to vacationing families — to managing various revenue streams like retail and parking, it’s a multifaceted task. The […]
How to create a positive passenger experience at the airport
If there’s one thing an airport can’t survive without, it’s passengers. So when the pandemic struck and passengers were confined to their homes, it’s no surprise that airports’ revenues plummeted during this time. The beginning of 2023 saw a resurgence […]
20 Tips to Run Successful Black Friday Campaigns
The Black Friday to Cyber Monday weekend is an unmissable opportunity for your airport ecommerce business to boost revenue and engage new and existing customers. What started in the US has become big business worldwide—globally, Black Friday online sales grew […]
How to Boost Revenue from Satisfied Passengers with Airport Retail Software
A satisfied passenger at an airport is more than just a happy traveller—they’re a potential spender. Recent research has shown that happy travellers are more likely to open their wallets and make purchases at airport retail and food and beverage […]
How to Craft a Seamless Passenger Journey at Modern Airports
Airports can often feel like a treasure hunt, laden with impromptu challenges like “Where’s gate 47B?” or “How much liquid is actually in that bottle?” Each delay, each moment of confusion, adds to the web of stress and uncertainty. The […]
