What is Data Observability and How Can It Help Your Airport?
According to ACI World, global passenger traffic is expected to reach 9.7 billion passengers in 2024, generating vast amounts of data from passengers, flights, and non-aeronautical services. It raises the potential for airports to have access to a wealth of […]
Top 5 Passenger Travel Trends for Your Airport’s Destination Marketing Campaigns
There’s one travel trend that’s setting the stage for all the others in 2024 — travellers are choosing to spend more on unforgettable experiences rather than just buying things. The Mastercard Travel Industry Trends 2023 survey reported a 65% increase […]
6 Ways to Improve Air Travel Convenience for Passengers
It’s official: there’s a renewed enthusiasm for air travel. According to the latest forecasts by the World Tourism Organization and ACI World, international tourism and global passenger traffic in 2024 are expected to exceed the figures recorded before COVID-19 grounded […]
Most desirable destinations for 2024 – and why your airport should be marketing them
What makes the ‘best’, most desirable destination is obviously subjective. According to CNN Travel, the top places to visit include several far flung destinations: Indonesia, Turkey, Estonia, Taiwan, the Balkans, Puerto Rico, Angola, Albania, Chile, South Korea, Western Australia, Panama, […]
How Mobile is Changing the Travel Experience for Airport Users
It goes without saying that mobile is now absolutely integrated into everyday life. You just have to look around you to see how many people are on their phones. But this change has come quickly, and businesses have had to […]
What Makes People Book Holidays? 5 Main Purchase Drivers
Consumers today are used to getting what they want when they want it. They’re curious, demanding, and quick to move on if their needs aren’t being met. As a result, retail is more customer-driven than ever before. Ecommerce has also […]
4 Ways Your Airport Can Support Passenger Loyalty
The best customers don’t just buy from you once — they come back time and time again, building lifetime value and boosting your airport’s revenue. Here are some statistics that prove it: A mere 5% increase in customer retention correlates […]
5 ideas to make the most of last-minute travel bookings
Thanks to increased mobile usage and changing consumer behaviours, last-minute travel bookings are on the rise. According to Hotwire, Millennials are fuelling the surge in last-minute, quick getaways, with 84% claiming to have booked a trip one week or less […]
