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Planned, predictable, profitable.

You see demand building before the day of travel, so you can shape pricing, manage availability, protect premium products and plan staffing with confidence. Plug in ad hoc upsells and cross-sell on-site services in the same ecommerce journey, extending your product range for higher revenue and smoother operations.

For customers, it just feels easy. They see pricing up front, pick the location and service level that fits, and add what they need, like EV charging, before they arrive.

  • Manage products, pricing, and availability centrally
  • Build tariff structures with fixed, variable, flexible, and capped rates
  • Connect to any PARCS via API and ingress/egress data
  • Use data from every reservation and stay to optimize pricing, occupancy and capacity

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Works for any product, anywhere

Ideal for airport, venue and city parking, with short-term, long-term, premium, valet, staff and subscription products all managed in one place.

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Tools:

Flexible setup and product configuration

Set up any parking product across lots and garages, from short-term and long-term to premium, valet and more. Map inventory to your PARCS system, choose which products appear by channel and location, and update products and rules in a few clicks as your strategy changes.

Occupancy & capacity tools

See live and future occupancy for each lot and product based on reservations, subscriptions and expected drive-ups. Set capacity limits, manage oversell rules, ring-fence premium inventory and use alerts to protect service levels at peak times.

Business Intelligence dashboards

Monitor pre-book parking performance alongside Pay by Mobile and every other product. Track revenue, conversion, occupancy, length of stay, peak hours, yield, repeat usage and channel mix in a single BI suite designed for commercial decision-making.

Observability & operational monitoring

Get real-time visibility into sessions, entry and exit movements, API responses, machine fallbacks and payment attempts. Spot issues early, adjust capacity, manage outages and maintain consistent service across all sites.

Dynamic pricing & revenue controls

Use live data to optimize pricing, capacity and demand to adjust tariffs by time, day, event or utilization. Protect minimum and maximum prices, layer on convenience fees or discounts, and run promotional or corporate rates without manual spreadsheets.

Customer data & CRM tools

Turn reservations into rich customer profiles including contact details, vehicle data, visit history, preferences and consent. Trigger emails, remarketing, loyalty enrolment and personalized campaigns directly from the platform.

Loyalty & engagement tools

Reward usage with points, vouchers, account credits or exclusive offers. Encourage first-time customers to return and drive long-term value across parking, events, hospitality and wider venue services.

Reporting & audit tools

Get a full, auditable log of bookings, amendments, no-shows, refunds, discounts, vouchers, occupancy and revenue per lot, product and channel. Export reports instantly for finance, operations or executive reviews.

Find out more about our Parking Module

Rezcomm's Parking module is an innovative solution for airports and high traffic zones looking to optimise their parking operations and enhance the customer experience.