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Sharper decisions and stronger results.

Bring performance data into one place, using shared datasets and consistent views. Everyone works from the same numbers, whether they’re reviewing outcomes at board level or drilling into day-to-day performance.

Business Intelligence gives you a library of views. Each view shows performance from a specific angle. You can combine multiple views with the right datasets to build dashboards for leadership, operations, revenue, marketing activity, or any mix that suits your business.

  • Bring revenue, marketing and operational data together in one unified BI suite, removing silos and giving every team a single source of truth.
  • Turn live and historical data into clear, decision-ready dashboards that highlight trends, risks and opportunities as they happen.
  • Go beyond reporting to understand performance drivers across pricing, occupancy, conversion, yield and customer behaviour.
  • Drill down from portfolio to product, location or time period, so teams can act with confidence and precision.
  • Support smarter forecasting and planning with easy period comparisons, cohort analysis and scenario modelling.

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Clear, confident decisions

With performance monitored end to end, you can spot drop-offs, fix issues faster, and keep the journey simple and stress-free from first interaction to repeat visit.

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Tools:

Executive summary view

A high-level snapshot of performance that highlights what changed, what’s trending, and where to drill in next.

Portfolio view

Performance across your full estate in one place. Filter by location, channel, product, or time period to spot patterns and outliers quickly.

Product performance view

Drill down from headline numbers to individual bookings, including lead time, changes, cancellations, basket composition and key booking signals.

Yield and pricing view

Compare periods (day, week, season), track yield outcomes, and validate the impact of pricing and inventory decisions using consistent reporting.

Operations view

A practical demand and activity view that supports planning and delivery, without relying on manual reporting or spreadsheets.

Cohort view

Group customers by date or behaviour, then compare performance over time. Ideal for understanding repeat patterns and how value builds.

Lifetime value and retention view

Track retention, repeat purchase and long-term value, identify what drives loyalty, and pinpoint where drop-off happens.

Geographic view

Understand demand by region, city, or country. Useful for forecasting, targeting activity, and spotting high-potential markets.

Digital journey view

Connect onsite behaviour to outcomes, so you can see how users move through the ecommerce journey, where they convert, and where they abandon.

Channel impact view

See which channels and activities drive the strongest outcomes, using consistent metrics across the full customer journey.

Reporting and export view

Create stakeholder-ready reporting with filters and comparisons, and export what you need for internal packs, partners, or audits.

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