Business Case: Passenger Reward Schemes – Are they worth the investment?
In an era where loyalty translates to higher revenue, airports, cruise ports, and other travel hubs must adapt their customer engagement strategies to capture and retain high-value passengers. One powerful way to achieve this is through passenger reward schemes – […]
Achieving a 360-degree customer view: The role of CRM and BI solutions
As customer expectations evolve, businesses must prioritise personalised experiences to foster loyalty and build long-term relationships. Today’s consumers seek more than just products or services – they desire genuine brand connections. Research shows that 80% of customers are more likely […]
Passwordless Systems: A Smart Choice for Your Business
In today’s digital landscape, securing sensitive information is more crucial than ever as organisations contend with advanced cyber threats. High-profile data breaches have cast a harsh light on traditional password-based authentication methods, exposing their vulnerabilities and the frustrations they often […]
Supplier Change Management Best Practices: Principles for a Smooth Transition
Switching suppliers in any organisation, whether it’s an airport, healthcare facility, university, conference centre, train station or hotel, is a significant undertaking that affects various operations. Employees at all levels, from leadership teams to frontline staff, will experience this transition […]
Using Loyalty to Drive Non-Aero Revenue
In an era of declining aviation profits and changing consumer behaviours, non-aeronautical revenue has become the lifeblood of airport growth and profitability. Airports are shifting their focus from traditional aviation activities to alternative revenue streams, transforming into destinations passengers can […]
How to Write Marketing Emails Your Customers Will Love
The Internet is the undisputed go-to place to find information and, over the years, shopping has also increasingly been moving online. Statista predicts that ecommerce will reach a share of 38.1% of all retail sales in the UK by the […]
Retention marketing: 10 ways to help your parking company
The global parking management market, valued at USD 5.38 billion in 2022, is projected to grow to USD 12.91 billion by 2032. As the market grows and technology evolves, smart parking apps and alternative transport such as Uber have disrupted […]
How to Boost Your Venue’s Ecommerce Marketing with Social Media
With more than 5 billion social media users worldwide, there’s never been a better time to engage with customers through social platforms. The benefits are plentiful — increased brand awareness, customer acquisition, access to direct customer feedback, and an opportunity […]
