Off-Season Marketing Ideas to Drive Engagement
The travel industry traditionally works on a seasonal basis. Bookings peak at the start of the year when customers are planning a summer break. However, the autonomy afforded by the Internet has created a more disparate booking pattern, with flights, […]
London Gatwick’s Vision for Flight Search – Webinar Roundup
Online travel shopping is fast becoming the norm. A massive 82% of bookings in 2018 were completed via a website or mobile app, without human interaction. And according to the IATA Future of Distribution Report 2016-2021, airlines expect their direct […]
Using Email Marketing To Grow Revenue
Email is a huge part of any marketing strategy. From product announcements and recommendations to special offers and customer engagement, retailers are successfully engaging email to drive sales. And when it comes to purchases made as a result of receiving […]
Optimised Airport Landing Pages and the Importance of Social Clicks
A landing page is any web page that a consumer can arrive at when they click through to your airport website. In the world of marketing, it’s usually a stand-alone page, distinct from your homepage or any other product page, […]
How GDPR/PECR Affects Data Collection – 10 key points
In May 2018 new EU regulations on data protection known as General Data Protection Regulation (GDPR) came into effect, causing businesses to scramble to gain proof of consent from customers amid concerns that mailing lists would be decimated. The Privacy […]
Don’t Panic About PECR
Email and online marketing is a diverse and ever-changing animal. It’s obvious that the Internet has completely transformed the way that people shop, the relationships businesses have with their customers and the volume and complexity of data that those businesses […]
Voice-Search: Putting Your Airport on the Map
Voice technology is becoming embedded in everyday life. Use of tools like Amazon Echo, Google Home, Microsoft Cortana and Apple’s Siri and HomePod is now commonplace. The most frequently quoted statistic is the prediction that Google claims 50% of searches […]
One small step for airport marketers, one giant leap for passenger engagement
Rezcomm launches most significant marketing revision to date Rezcomm’s newest update embraces marketing best practice and makes it easier than ever to create beautifully formatted, dynamic, responsive email. The much-anticipated Email Drag+Drop Editor is now live! Whether or not you […]
