Supporting Your Customer Lifecycle with Email Automation
Email is the top performing marketing channel for ROI ($32 per $1 spent in 2018) and the most powerful driver of customer acquisition and retention. It is also more cost effective than other channels, packing a bigger punch than advertising, […]
Ecommerce Websites that Drive Conversion
Airports worldwide are eagerly embracing ecommerce in line with market forces. From the integration of direct booking capabilities for flights and car parking to the provision of a one-stop travel shop for everything the passenger needs, the sky is the […]
Using Travel Marketing to Increase Customer Value
When it comes to getting the most from your customers, it’s important to understand the importance of customer retention. When you keep your customers longer, engaging and building relationships with them, the lifetime value of those customers will grow. In […]
Planning Ahead – A Guide for Airport Marketers
Seasonal buying peaks and events present opportunities across industries. For Travel brands, it has always been essential to plan ahead, and as consumers gain more control over their own holiday research and booking thanks to the Internet, this is now […]
Using Travel Marketing to Support Route Development
Route development is the process by which the airport demonstrates to its airlines that sufficient demand exists to profitably operate a route. While airports derive significant profit from non-aeronautical revenue, and this remains an area with massive potential, route development […]
How RCA is Using Email Marketing to Engage Parking Customers with Travel – Webinar Roundup
Email is still the top-performing channel for marketing engagement and conversion. It’s the biggest driver of customer acquisition and retention across industries, and it has the highest return, bringing $38 for every $1 spent. It’s no surprise then that 2017 […]
What Makes for a Really Good European Christmas Market trip?
Global travel and tourism is one of the world’s largest industries generating over $1.3 trillion in revenue each year and with a global economic contribution of over $7.6 trillion in 2016. With such a large audience and such a huge […]
