3 Reasons Email Campaigns Remain the Best Marketing Tool for Airports
In recent years, social media has dominated the consciousness of destination and venue marketers. Easy shareability and image-centric appeal made channels like Instagram and Facebook a straightforward and attractive choice. But while social media offers new and sleeker ways to […]
Airport Ecosystem: Happy Customers lead to Long-term Growth
Things have never looked better for the passenger experience at airports. But there’s still a lot of work to be done for it to reach its full, most stress-free potential. Airlines have already been investing in customer experience (CX) technology […]
Mastering the Art of Celebrating Your Airport’s Milestones
When your airport achieves significant milestones it’s time to celebrate. Whether you’ve reached a notable anniversary or are approaching your one-millionth customer, these successes are worth sharing, not just for the sake of boosting your own business morale, but for […]
Finding the Right Ecommerce Provider for Your Parking Business
Parking is an industry that is sometimes overlooked, even in the ancillary services category, simply because, by its nature, it provides a means to an end. Parking facilitates an onward journey or experience. Nobody ever just pops out for a […]
Airports get Creative for Christmas
The festive season is a time when many people travel to be with family and friends. In the US, airport footfall hit record highs over the 2018 holiday season, with around 41 million passengers travelling through security screening checkpoints between […]
Email Trends for Parking Companies
As the parking industry catches up to retail with a new generation of smart parking solutions, customer relationships and email marketing become ever more relevant. In a sector where the product is location-specific, parking operators can maximise the impact of […]
How to Deal with Negative Comments on Social Media
Brands across industries increasingly rely on social media to boost awareness, market products and services, and connect with customers. At the same time, social platforms offer a useful public forum for consumers who want their problems resolved. Unhappy customers no […]
